Taking advantage of The principal Game Design Rule to create Killer Online Products and solutions

Building an app, website, social product or online game? You’ll be surprised at how many things you can learn from the slot machine game design and how it creates an unbreakable habit necessary for successful products.

We’ve all heard of gamification (elements of game-design applied to non-game products) but have you heard of slotification?

The slot machine game design goes beyond just the flashy lights and cha-ching-ing of the coins. They’ve mastered the job of getting players hooked, better known as Slotification.  This concept combines elements of gamefication with the four stages of forming a habit and provides a world of insight on how to build effective digital products.

The Slot Machine Design Is One of the Most Successful Products Ever Designed

If you doubt the above statement, get this: slot machines have been around since 1895, growing in popularity in a steady pace. These days, about 80% of casino floors in the world are filled with different slot machine games; the rest is divided between the green felt tables.

Slot machines have hardly changed during a century

According to a CBS survey, Americans now spend on slot machines more than movies, baseball and theme parks combined. And this is with only three states where gambling is legal.

The Machine Zone – Conquering Attention Retention

Slot machine game developers have mastered the art of attention retention.

In her influential book, Addiction by Design, MIT anthropologist Natasha Schüll coined the phrase slotification and explains this retention phenomenon by her Machine Zone theory. It’s just like when you’re in “the zone” only it’s the “machine zone” where there is no sense of time, money, space, or any of your basic needs.

Sounds familiar?  Let’s think of the “Facebook zone” when you’re nothing but a scrolling thumb looking at pictures of your friend’s ex boyfriend’s brother’s girlfriend’s photo album of backpacking in Europe. Wait a minute, how did you get to that page? You can keep that answer to yourself.

That’s right, you’re hooked to social media and that’s thanks to the four stages of forming a habit as prescribed by Nir Eyal, a tech entrepreneur that has spent his career in the gaming and advertising industries mastering these techniques of manipulating and motivating users.

  1. Trigger – prompts the user to take an action
  2. Action – leads the user to the anticipation of a reward
  3. Reward – reaction from other users or from the product
  4. Investment – the more you use the product the more valuable it becomes

source: Nir Eyal

The Flow Of Retention

Almost every digital product these days work to replicate the psychological design principles of slot machines. Why? Because they all thrive to achieve the same level of attention retention.

Schüll illustrates the flow in slot machines as follows:

  1. The activity must have a goal
  2. The rules for attaining this goal must be clear
  3. The activity must give feedback
  4. The tasks of the activity must present a challenge

Let’s think of Tinder and see if it’s a match.

  1. There is a goal – finding a date (or garnering some attention)
  2. The rules are clear – both of you need to swipe each other right
  3. The feedback – Match, or lack of
  4. The challenge – appearing attractive

It works with any other successful App or product out there. Give it a try and see for yourself.

But creating the flow is only half the work. The other half is making sure your users will come back for more and more flows.

Hook Your Users

Successful products cause their users to form a habit.

Digital product designers are after habitual use like in the slot game design. They want their products to become an inseparable part of the user’s life. If any one product achieved this it is Facebook.

Facebook is astonishingly habitual. According to recent studies, Facebook makes up 11% of all time spent online in the US. Average time on Facebook by its users: 400 minutes a month.

To understand why, let’s look at the four stages of the hook and how they contribute to form the habit of use.

We have: Trigger, Action, Reward, and Investment.

Connect Problems and Solutions

Eyal defines these four stages as the way to connect the user’s problem to the company’s solution in order to form a habit.

We can all agree Facebook realized the world’s inhabitants would actually want to connect with others and see what they’re doing 24/7.

Realizing a problem is a task of its own. So you had a problem, you successfully designed the product but now, how do you justify the frequency of using it?

Let’s break it down stage-by-stage using some of today’s popular apps: Tinder, Snapchat, and Facebook. A little bit of love, humor, and stalking for good measure.

The Trigger

There are two different types of triggers: external and internal.

External triggers a call to actions such as “click here”, “play this” etc.

Internal triggers are also call to actions but are motivated by emotions, memories, associations. Perhaps if you’re feeling bored, tired, confused, or frustrated then that’ll influence your decisions.

Tinder feeds into the triggers by feeding you with singles ready to mingle with their modern day version of the a/s/l.

Feel badly that you didn’t go out this weekend? Snapchat will feed into you being nosey and provide you with a 24 hour time limit to check out everyone’s party-hopping Saturday night at the hottest club. The 10 seconds will leave you wanting more.

And your internal triggers might make you feel antsy if you don’t check up on your Facebook newsfeed–you might miss out on who just got engaged or promoted at their job.

The Action

Why do we keep on swiping right or left on Tinder or pressing through the story of someone we hardly know on Snapchat? We do it because we’re anticipating a reward that hopefully something amusing will happen. That’s the action.

Maybe today on Facebook something extraordinary and “omg” worthy will happen. Or maybe not.

Our actions promote habitual behavior. Higher motivation and simplicity is all it takes to form that habit.

Here again Tinder is a prime example. Our motivation on Tinder is extremely high—we all want to meet quality people and have long lasting relationships (no laughing) and it is unbelievable to achieve by swiping right. Or so we’re led to believe.

The Reward

Our brain is most active in anticipation of a reward. Once we get the reward, our excitement actually subsides.

It’s always when you match with that cute person on Tinder that the reward is feeling good someone admires you but that quickly subsides with blasé feelings. You eventually start to stress about who will initiate the conversation first and if you’re missing out on someone else.

The same applies for Snapchat and Facebook. The feeling of knowing you’re “in the know” is the reward but the important thing for product designers is keeping you in a constant stage of anticipation. It’s about finding that perfect balance between anticipation and reward.

Pigeon in a Box

Once upon a time there was a behavior psychologist named B.F. Skinner who put pigeons in a box (poor fellas.)

He conditioned them so that the action of pressing a lever would reward them with food. Once they got used to it he randomized the rewards. Some actions had food, some had zilch.

So what happened? The pigeons anticipated the reward.

 Action vs. Reward Balance

When actioned were rewarded too often, the pigeons could care less and decreased the number of actions.

When the actions were rarely rewarded, the pigeons decreased the number of actions because they lost all hope.

As a product designer you want to find the right balance of action vs. reward. If a slot player never gets a big win on a game chances are he’ll find another game. If you never find a date on Tinder you’ll probably go and join OkCupid.

Feed Me, Feed

The Facebook feed.

It’s the quintessential modern day town square filled with gossiping plebeians.

The feed’s purpose is to keep you wanting more and stay up to date with everyone’s business.

Facebook, Twitter, Instagram, Linkedin—they are all built around feed algorithms.

Facebook wins when you give into the feed by posting happy birthday to that guy you sat next to on an airplane and never spoke or saw again.

Find the Right Balance and You’ll Crack Retention

Slot machine designers have spent years zeroing on the exact rate of return that keeps players satisfied, but not too comfortable. If it’s too easy, players lose interest. If it’s too difficult, they’ll go find something better. You can check out our Fruity Friends slot review to see what we’re talking about in terms of this balance.

So don’t get angry when Grandma sends you Candy Crush life requests through Facebook, blame the designers for finding the right balance!

The Investment

The final stage is Investment. You’ll need to figure out a way to make translate the investment of time and actions in the product to value.

Unlike physical products that depreciate in value after wear-and-tear, digital products become more valuable the more they’re used.Google Drive is one important asset where you’ve uploaded hundreds of files. It becomes a treasure and all hell will break loose if your family photos get deleted. It’s an investment that becomes tangible. 

Completing the Circle: Gamification To Slotification

Back in 2009, Foursquare was one of the first to introduce the idea of gamification to a non-gaming product with the introduction of the Badges. In those days, you really wanted to be the Mayor of your local bar so you would compete with everyone on Foursquare for the title.

That gamification fad has evolved into slotification. The added value of slotification is eminent as new stunning graphics are introduced such as the ones in Light slots.

Now it’s all about time spent on product, slotification. Incorporating the principles of slot game design, the flow of retention, and the four stages of forming a habit into product design can help you create more successful products.

Today, it’s about products that not only swallow you in for long stretches of time but ones that create value for the users in return of their investment of time and effort.

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The preferred Casino operators Listed from referring Fields

The preferred Casino operators Listed from referring Fields

 

If you’re short in time and just want to see the list of the most popular casino sites ranked by referring domains (domains that link to the casino sites) skip down.

 

If you’ve got a few minutes to spare, read on how we assembled the list, why we think that links are a super way to measure popularity online and what, if anything, can be learned from this data.

 

So here we go. First thing – a few words about online casinos.

 

 

A Few Words about Online Casinos

If you’re reading this from the US, your perception of online casinos is quite different from that of folks from the UK, Germany, Denmark and a heap of other countries where online gambling is legal and, immensely popular.

 

Online casinos are immensely popular. The gambling tradition goes back centuries, crosses cultures and its expansive adoption online is everything but surprising. Questioning the logic behind online casinos is like asking, “Who needs Netflix? There are movie theatres!” Folks used to do stuff outside that now they’re OK with, even prefer sometimes, doing at home. Gambling is one of them.

 

Now, let’s talk links.

 

 

What’s the Big Story with Links?

Popularity can be measured in different ways. Online, one way to measure a website’s popularity is by the number of links that refer to said site. It’s a clean cut, analytical way of measuring popularity.

 

The famous saying “There is no such thing as bad publicity”, attributed to Phineas T. Barnum, a 19th century American circus owner, is so much truer on the web. Search engines don’t distinguish between good links to bad links; in the search engine’s mind, there are only links. You can write “it’s the best brand in the world” next to the link or “it’s the worst brand in the world” – for the search engine, it’s the same.

 

So what are links? In the online universe, links are like recommendations, or in a more colloquial language, shout outs. It’s like saying, “Hey, check this site out”; or “check this article” or “check this game”. Search engines love links. It’s a great method for them to gauge popularity and strength of a site (along with organic traffic, engagement, technical performance, quality and scope of content etc.)

 

Links are the ultimate Wisdom of the Crowd and a mighty smart tactic on behalf of search engines to score and rank websites. If a lot of other sites link to a particular website, it means this website is of interest. Like we said, clean cut.

 

How We Got the Data

We got the referring domains data using Ahrefs – here! A link! – a “toolset for backlinks and SEO analysis”. We used Ahrefs to assemble the list of the 20 most linked-to casino sites. We also used Ahrefs to check the number of referring domains added in the last 60 days for each of the casino sites (more on why we did that later.)

 

We used Whois, a domain registry, to get the year each of the casino sites went live (we’ll explain this as well.)

 

We used Excel (you don’t get a link MS!) to organize the data.

 

Site Seniority & Current Popularity Explained

The correlation between the span of time a site is online and the number of referring domains it gets is quite obvious. The longer your site is live, the more time other sites have to link to you. So comparing the number of referring domains of a site that is online for 19 years that one that is live mere 4 years is objectively problematic.

 

With that said, the web is age-blind. You don’t get extra points for seniority. And so is our ranking. It is based on the number of referring domains. Period. (The is a difference between “referring domains” and “incoming links”. A domain can have a number of different links referring to a particular site. We feel more strongly toward the referring domains metric.)

 

We did include, however, the year the site was established because it does matter.

 

The reason we mention the number of domain referrals created in the last 60 days is because we think it provides a strong indication of current popularity. If a site gets a lot of new links it means it is hot right now. It might be a passing fad, or a newfound trend, but it is definitely a snapshot of the current competitive landscape.

 

A Bit of Perspective

Pornhub.com has 56,002 domains linking to it. Nike.com has 127,711 domains linking to it. Apple.com has 4,092,143 domains linking to it.

 

Now here’s the most popular casino sites ranked by referring domains.

 

The Most Popular Online Casinos Ranked by Referring Domains

Casino Referring domains Last 60 days Creation Date Creation Year Referring domains per year (Avg)
888casino.com 12,342 370 2001-06-28 2001 726
mrgreen.com 6,968 636 2004-09-09 2004 498
casino.com 6,567 349 1997-12-31 1997 313
32red.com 5,008 434 2001-10-02 2001 295
winner.com 4,610 145 1994-09-21 1994 192
royalvegascasino.com 4,404 301 2000-03-10 2000 245
jackpotcitycasino.com 3,716 471 1998-02-25 1998 186
casinoeuro.com 2,851 332 1997-02-04 1997 136
intercasino.com 2,724 100 1996-03-07 1996 124
royalpanda.com 2,637 508 2008-07-14 2008 264
mansioncasino.com 1,610 94 2003-07-24 2003 107
casumo.com 1,604 187 2011-03-10 2011 229
krooncasino.com 1,236 212 2008-11-13 2008 124
virgingames.com 1,031 40 1999-12-30 1999 54
skyvegas.com 949 65 2001-02-27 2001 56
777.com 845 46 1996-11-01 1996 38
supercasino.com 815 58 2003-11-03 2003 54
galacasino.com 730 32 2002-04-24 2002 46
playojo.com 708 155 2016-02-28 2016 354
megacasino.com 705 61 1998-11-04 1998 35

 

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Preparing ahead of On the web Gambling

Preparing ahead of On the web Gambling

by Richard Miller

Those of us old enough to remember the time an IBM computer won at Jeopardy, or Deep Blue beating Kasparov at chess, can probably recall the sense of wonder, and subtle dread, that washed over our collective consciousness. Well, brace yourselves – it’s time to start preparing for the next wave of computer-dominance.

The speed of the ball, the heart-rate of the athletes, every gush of wind – all these and more will change the nature of sports betting forever.

This is what the future of sports betting will probably look like:  

 

  • Almost all sports betting will take place online. More than that, bettors will use their phones to place bets – in real time.
  • The dominant bettors won’t be human – they’ll be robots, betting on behalf of humans; they’ll be fast, powerful and driven by massive amounts of data. 
  • Large tech companies will emerge as mega bookmakers. 
  • Sports leagues will profit directly off of legal sports betting. 
  • The U.S. online sports betting market – post-legalization – will be the largest in the world and its establishment will energize the entire global market of sports betting.

How Will We Get There?

AlI bots are now able to beat human poker players handily; an algorithm called Libratus trounced a team of professionals in late 2016. Those who understand the complexities of poker, know that when a machine can read, learn, strategize and win in a game of bluffs and uncertainties – a new era has begun.

The changing landscape of sports betting isn’t far behind; it’s about digitization and the move of the industry to the online realm. Tech and media companies like Google and Microsoft are carefully following the laws regarding online gambling and are preparing to pounce.

Figure 1 of Google’s patent: Method and system for providing real time sports betting information US 8057300 B2 image source

When businesses that have made billions from digital offerings and social media dive into the realm of sports betting, it’s a safe bet the entire landscape is set to change.

So what does all this mean for the sports betting world?

Legalization, Digitization and Information Overload.

The Emerging Technologies

We already talked about Liberatus being able to dominate a game of poker, but what about the other myriad of ways computers are entering the sports betting arena?

Sports bettors are familiar with these new apps that “attempt to predict the outcome of games and races. They accumulate years of data and trends and run them through algorithms that make, sometimes uncannily, accurate predictions.

This has already changed the way many bettors are planning out their bets – they use this data to wait until the odds are at their best before putting cash down in order to win real money instantly.

Though the bundle of apps claiming to be sports predictions may not be any more accurate than their human counterparts – the more sophisticated software is making impressive headway.

Sports will likely never be a sure thing due to the human element. But looking at predictive price management and analytic software from the ecommerce industry dealing with trends and human interactions, we can assume that all but the most unlikely of outcomes one day become predictable.

Elihu Feustel, of India, who makes huge bets on tennis matches based on a predictive computer model he built himself , says he can expect an overall 2% increase in his yearly profit. So with a hypothetical 5M in bets a year , he averages around $ 100,000 yearly from sports betting using his model. He watches less than one hour a year of tennis.

Betting in Real Time: Here Come the Robots

With the entrance of robots as sophisticated bettors, the actual nature of sports betting can dramatically change – from pre-event betting (as sports bets are placed today) to real-time betting during the event. This shift will be enabled by the data fed to robots in real time from:

  • Motion-tracking cameras located in stadiums
  • Microchips placed in uniforms, helmets and sports balls
  • Biometrics sensors in athletes’ bodies

The Athlete Biometric Data (ABD) is the true game changer to watch; this is how tech companies plan to analyze something as chaotic as sport.

They believe we will begin to see ABD as a commodity sold to companies with an intent to feed that info into their algorithms, or to individuals trying to use it to place bets in a more traditional and intuitive way.

While it will be interesting for casual observers to watch their favorite athletes from a whole new perspective, there will be those who invest millions of dollars and countless hours in deciphering what it all means.

We are entering a world where a single tweet by a sports scout, or a missed step by a quarterback leaving his house, can send millions of dollars of computerized bets into motion.

Tech Companies Are Poised to Become the New Bookies

If the type of innovation tech companies brought to other industries is any indication, the sports betting world could be in for some significant changes – down to its bones. They will compete, without mercy, against established U.S. and international sportsbook operators and likely force these operators to compete in new and unpredictable ways.

We are also likely to see stock-market-style sports betting exchanges pop up. This is what Jerry Brito, the executive director of Coin Center, a nonprofit crypto-currency research center has to say on the matter:

It’s cheaper, because the cut that the book takes is incredibly small, because there’s no company there, there’s no overhead, besides the network. And because it’s potentially global, it could be a really big book with a lot of bets.”

While predictive technology is gaining ground, it still may be many years off before the House needs worry. Plus, with tech companies coming into the booking world, who knows what new advantages or profit making techniques they will come up with. It’s all in the algorithm, as the new saying goes.

Pro Sports Leagues Want You to Bet

The majority of pro leagues are in favor of online sports betting and are beginning to understand ways in which they too can profit from it.

Most have already partnered up with gambling-related firms and data companies to create opportunities for shared profit. Adam Silver, an NBA commissioner, has not minced words about his support for legalized betting or his willingness to work with companies that operate mainly through legal loopholes. One such enterprise is DraftKings, a Boston-based company that defines itself as “daily fantasy sports for cash”; a reminder – online sports betting is illegal in the U.S.

Legalizing Sports Betting in the U.S. Will Energize the Global Market

This year, 97% of the 4.5 billion betted on the Super Bowl were placed illegally. This is nothing new, as detailed in an in-depth investigation by The New York Times on how bookmaking sites operate in the U.S. under the legal radar.

The U.S. Congress has begun reviewing federal laws regarding gambling, and will likely introduce legislation in the near future relating to online sports betting. The American supreme court has delayed its ruling on the federal ban of online sports betting outside of Nevada, Delaware, Montana, and Oregon (the only States where online gambling is legal.)

Even though sports betting is widely legal around the world, a legalization bill by the U.S. congress will jolt the online sports betting universe into hyper action.

If the legalization does go through, companies like Microsoft already have a patent in place for real-time bet placing through mobile devices and online sites.

We’ll end with a great quote from John Avello, a Vegas veteran and executive director of Wynn Race and Sports:

“If the stock market started today, it would probably be looked at as gambling.”

The post How to Prepare for the Future of Online Sports Betting appeared first on SlotSpinners.

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We will Tested 111 Playing Sites’ Facebook stock Endeavor Over Three Months. Listed below are Our Breakthrough.

by Assaf Dudai, the SPIN editor

Online gambling is exploding. Currently available in 85 countries (according to the American Gambling Association), it sees a compound annual growth of 10.73% and is expected to reach $ 66.59B by 2020, according to analysis by Technavio.

In 2016 it racked in more than $ 45B. According to the European Commission, $ 15B came from the European market, the strongest gambling market in the world, where online gambling accounts see an average yearly growth of 15%. Within the continent, it is United Kingdom leading the way with more than 18 million online gambling accounts.

Two things we can learn from these extraordinary numbers:

  1. Online gambling is extremely profitable
  2. The companies operating in this market are very skillful in running an online business

Do Gambling and Social Go Hand in Hand?

Since being effective online involves being active on social media, we decided to check how online gambling companies are doing on Facebook. These companies are masters in attracting incredibly large audiences.

We were curious to find out how they’re doing in engaging these audiences:

Would online gamblers openly interact with online casinos and bookmakers for all their ‘friends’ to see?

 Would online gambling companies be able to engage their paying customers – would they even try?

We tracked 111 gambling / betting-related websites’ Facebook activity over a three-month period to check how the online gambling industry is doing socially. We created a KPI we call Engagement Rate to gauge their performance.

How We Analyzed Facebook Engagement

To reach the Engagement Rate of each page we used Facebook’s own metrics. We took the People Talking About This (PTAT) number and divided it by the number of Likes a page has.

We then added up all the Engagement Rates of the 111 websites and divided it by the number of pages to get the overall Average Engagement Rate.

The bottom line is: not so good.

The average Facebook engagement rate of gambling / betting websites on December 15th was 3.4%. On the 29th of March it was 2.5%.

That’s a 26% drop in engagement over a three-month period. 

Let’s look at the glass half full. Here’s a break down of three of the biggest and best performing websites:

Another example, of one of the most well-known gambling brands in the world.

According to SimilarWeb, Williamhill.com brings in 22M visitors a month. Here are WH’s Facebook’s figures:

497,099 Likes | 847 Talking About This | 0.17% Engagement Rate (29.03.17)

(Figures for the WilliamHillSports Facebook page, the most active and ‘successful’ William Hill page by far.)

The difference between what WH manages to do on its websites and on Facebook is staggering. You can’t compare apples and oranges – paid (or organic) traffic is one thing and engagement on social networks is another, the two require completely different methodologies but still – the performance gap is curious.

Why Is the Gambling Industry Doing So Poorly on Facebook?

It seems that the online gambling industry has mostly given up on Facebook.

There can be 3 reasons for that:

  1. Gambling/betting companies don’t understand the medium
  2. Facebook users don’t want to ‘expose’ their gambling/betting activities to their friends
  3. Users simply don’t care to interact with gambling/betting brands like they do with lifestyle brands

Before we look into the three possible reasons, one thing must be highlighted – the sites in the table above (as are the rest of the 111) do manage to solicit Likes. Six of the pages in the table have more than 100K Likes. So the real failure is getting folks engaged after they like the page. This suggests weak content that lacks direction.

Online Gambling / Betting Companies Don’t Understand Social

Even without consulting with experts, this seems far-fetched.

The online gambling industry mastered SEO, monetization, affiliate marketing, customer retention and the mobile side of things. So social networks are the one aspect of the online world they couldn’t figure out?

An online gambling executive, who asked not to be named nor his company’s name mentioned, said there were two reasons his company was keeping an active Facebook page, even though the page is indeed low-performing:

“One is trying to maintain a social presence for the brand. If someone looks up the brand on Facebook or Google, having an active page with engagement – even if limited – can improve trust. 
 

Second, since we run a lot of Facebook ad campaigns, some users end up on our Facebook page. We don’t want these users coming from ads to see an inactive page.”

This second reason feels like the jackpot. In order to use Facebook’s ad network you need a Page. The ‘numbers’ of your page have no affect on the effectiveness of your ad campaigns. You just need it to exist.

We had another question for the executive: what are you getting from your Facebook page?

“Not much. It’s really not our focus at the moment. It’s just supporting our brand presence on social. If some players come from it, that’s a nice bonus, but not the main goal.”

So it seems that online gambling companies don’t make a real effort to ‘make it on social’. Their piggybanks are full enough to pay for inbound traffic, and they seem content with this arrangement.

Must be something else.

Facebook Users Don’t Want to Expose Their Gambling Habit

That’s a possibility.

We are not referring to the U.S. market where online gambling is illegal in 47 out of 50 states (howdy Delaware, Nevada and New Jersey!) It makes sense that U.S. residents who gamble online behind a fake IP curtain wouldn’t want to share it on Facebook out of fear of prosecution.

In countries as England, Australia, Germany, Denmark – where online gambling is perfectly legal – are people worried about how they will be perceived if their ‘friends’ see them interact with a gambling/betting page on Facebook?

Is gambling/betting, even though legal, frowned upon?

We reached out to Dr. Natasha Dow Schüll, a cultural anthropologist and associate professor in the department of Media, Culture and Communication at New York University. Dr. Schüll is the author of the influential book Addiction by Design: Machine Gambling in Las Vegas, the result of 15 years of field research in the casinos and gambling halls of Vegas. It’s a must read.

We asked Dr. Schüll whether gamblers would share their habit with their social circle:

Gambling is a solitary activity and not one they are likely to advertise to friends.

It’s socially acceptable to some extent, meaning, understood as something people do, but they often do it alone.”

So from what Dr. Schüll is saying, we can see that online casinos and bookmakers face an uphill struggle when it comes to engaging their audience on Facebook. If folks tend to keep gambling to themselves, social networks don’t seem like the ideal place open up about it.

Cigarettes have a similar faith; Marlboro doesn’t have a Facebook page and it’s a pretty safe guess that even if there was one, not many people would want to have their friends’ feeds littered with smoky posts.

Viagra is another example that comes to mind. Super popular brand, wouldn’t find it on Facebook.

Online Gamblers Don’t Care for Content and Engagement

Also a possibility.

Enjoying a certain activity doesn’t automatically mean there’s also a thirst to learn more about it. Jogging is an immensely popular physical activity in recent years, though not many joggers spend additional time consuming content about jogging, or interacting with brands that are recognized as ‘jogging brands’; yes, we’re talking about you Nike!

We turned to Allen Moody, a veteran, award-winning journalist of sports gambling culture to get his take on things:

For sports betting, there really isn’t a whole lot of demand for content, such as teaching people how to handicap games, as most people are just interested in “who do you like tonight?” Very few people have the time to study the games themselves and have come to realize that, so most are just looking for somebody to tell them who is going to cover the spread. Football is a bit of an exception, primarily because there’s a week between the games and people can find a bit of time to look things over, but for the daily sports, like basketball or baseball, people are much more interested in getting picks.”

Why top online gambling brands, that have traffic by the millions to their websites, don’t care about content on their websites and Facebook pages? Is it because they don’t need content, or because gamblers don’t care about interacting – they just want to gamble?

I think the reason a lot of sportsbooks don’t appear to be too concerned with their social media output or the content on their websites is that people will play at certain sportsbooks based on their reputation for paying their debts.

Bookmakers that have solid reputations will attract customers regardless of their website content. (I’m much more familiar with sports betting, but I’d say the same thing would hold true to some extent for online casinos.)

So, I’d say you’re correct that gamblers aren’t really interested in content or interaction, but just want to play.”

That’s Pretty Much Settles It Then

From the users side, they don’t care for interaction or engagement with the brands behind the online casinos and bookmakers, nor do they show an interest in further educating themselves by consuming content.

From the operators’ side, they accept the deal: provide the platform, keep the bonuses coming, and let the players remain detached. As long as players keep coming with their credit cards, who can blame them? Has anyone condemned Wilson for just manufacturing rackets and balls or not engaging folks?

Actually, Wilson has a pretty swinging Facebook page.

So the million-dollar question seems to be:

Should the Online Gambling Industry Even Try to Engage Its Users?

* This section is contemplating the bigger picture. If you’re not in the mood, skip to the next, more actionable, headline.

The online gambling industry has a gazillion users as it is, and an expected revenue of $ 66.59B by 2020. Why would it even bother with social media? It’s a valid question to ask.

Gambling, or betting, will always carry the humpback of being, as Dr. Schüll said, “socially acceptable to some extent”. We can assume the day when gambling is embraced by society as a wholesome pastime activity would never come. And the gambling industry is aware of that.

If we accept this assumption, the prospect of creating a lively community of happy-go-gamblers on Facebook is pretty slim.

The gambling industry is widely successful, online and off, in engaging its audience in actual play. Is there any benefit for them in attempting to bring added value?

Gary Vaynerchuck, a social media and online marketing mega-thought leader famously asked a Pepsi executive, when pressed to explain the ROI of social media, “What is the ROI of your mother?” Though crudely phrased, his intention was, as he later explained, to argue that some things cannot be quantified.

The value of social media to commercial brands is still hotly debated. It’s worth pointing out though that while the debate is going on, almost all commercial brands are pouring major resources into social media; a simple point that floats a giant question mark above the debate.

Social media happened by stride and now commercial brands have a huge additional task to tackle. Even if they perceive it as a chore, the fact that it did happen says a lot. It is simply undeniable that consumers, people, like it and enjoy it because they get something out of it. It’s probably similar to the something Vaynerchuck got from his mother.

Maybe, just maybe, the gambling / betting industry should try to provide its audience some of the same illusive benefit it derives from interacting and being engaged by other commercial brands on social media.

Can Gambling Websites Do Better on Facebook?

That’s a tough one. After three months of pouring over Facebook pages of gambling and betting companies, we aren’t too optimistic about their prospects.

A good example to look at, from a different industry, is RedBull, a company that’s doing a phenomenal job engaging its audience.

The RedBull Facebook page has 47,464,096 Likes, 2,010,933 PTAT (29.03.17) and an Engagement Rate of 4.2%. Even though the ER is similar, the sheer numbers that RedBull are dealing with are above and beyond.

What’s more interesting to consider is that their entire content strategy has, in a sense, nothing to do with their product. RedBull deals to its audience videos of people doing crazy shit. Just videos, of just that. Remarkably focused. Remarkably effective.

Is this a strategy gambling / betting companies should adopt? Dealing content that’s removed from their actual product?

What do you think? If you’re a social media expert and you think you have the answer to how the gambling industry can do better on Facebook contact me and I’ll post your advice here.


More Detailed Analysis

If you’re looking to delve deeper into the outcome of our analysis of 111 gambling/betting websites’ Facebook activity, here it is.

In this section you will find:

  • What are the most engaging gambling/betting Facebook pages do
  • What are the biggest gambling/betting websites (don’t) do on Facebook
  • The full list of the 111’s Facebook metrics, December 15the 2016 & March 29th 2017

What Are the Most Engaging Facebook Pages Doing

Let’s have a look at what & how the most engaging gambling / betting websites do on Facebook.

 

 tombola.co.uk

120,748 Likes | 4451 Talking About This

Frequency: 2-5 posts a day

Type of Activity: raffles, competitions and giveaways that require audience participation; strong sense of community

Form of User Engagement: incredible. Both Likes and comments are just pouring by the hundreds and even thousands. Tombola makes sure to be a part, to answer and engage directly with individual members of its community.

Bottom Line: really good understanding of what their community wants. Tombola provides its audience on Facebook the same thing they are providing them on the their website – light, fun engagement activities with a chance to win money.

 

 

 

 

 

 

bilyoner.com

602,463 Likes | 5,711 Talking About This

Frequency: 2-4 posts a day

Type of Activity: videos of highlights from games (mostly soccer) and declaration of winners

Form of User Engagement: steady stream of Likes and a pretty active comments section, mostly one-liners that don’t require or solicit a response – there’s no interaction between the users

Bottom Line: everyone seems content, the page serves its purpose, even if an uninspired way

 

 

 

 

 

 

 freebets.co.uk

81,718 Likes | 6270 Talking About This

Frequency: 7-12 posts a day

Type of Activity: only soccer; links to new blog posts (about 5 a day); lots and lots of silly videos that are so popular on social networks, also soccer-related

Form of User Engagement: likes come and go, sometimes in the dozens, sometimes in the hundreds; comments are less frequent and are of the one-liner type, no real discussion; videos get tens of thousands of views

Bottom Line: Hallelujah, FreeBets discovered the power of whimsical videos on social media.

Not much to glean from, but there are a few conclusions to draw:

  • If you want to establish an active Facebook page, don’t talk about gambling. It also helps if you don’t have the words “casino” or “gambling” in the page title.
  • Keep it light and fluffy. This is Facebook. Keep the in-depth discussions to forums.
  • Use lots of videos! Especially silly ones.

What Are the Biggest Websites (Don’t) Do on Facebook

bet365.com

966 Likes | 43 Talking About This

Frequency: random; about one post every two months

Type of Activity: lists of upcoming matches

Form of User Engagement: almost non-existent, sporadic Likes and spam comments

Bottom Line: not clear why bet365 keeps at it

 

freelotto.com

108,794 Likes | 939 Talking About This

Frequency: 2 posts a day

Type of Activity: one post previous day’s winning numbers, one post inspirational quote or a story of someone who won big

Form of User Engagement: some likes and comments regarding technical stuff (registration questions etc.) or basic comments such as “I wish I win today”

Bottom Line: no real interaction between the brand and its community

 

williamhill.com (sports page)

497,099 Likes | 847 Talking About This

Frequency: anything from one post every two days to five posts a day

Type of Activity: sport-centered, commentary to bets, odds and win stories

Form of User Engagement: very few Likes; comments are rare and when a discussion erupts, it’s usually around soccer, unrelated to betting – brand doesn’t take part

Bottom Line: their heart isn’t in it, no real effort

 

bwin.com

749,883 Likes | 337 Talking About This

Frequency: none; last post September 21, 2016

Bottom Line: abandoned Facebook eight months ago

 

888.com

*Only the 888Poker Facebook page is still active. All the other Facebook pages of 888 (casino, sport etc.) were abandoned.

282,211 Likes | 381 Talking About This

Frequency: 1-2 posts a day

Type of Activity: poker-focused; strategy questions to the community, shots of chips, cash and famous players

Form of User Engagement: changing volume of likes per post (between 21 to 664) and a good volume of comments in response to strategy questions

Bottom Line: missed opportunity. Community obviously enjoys the questions but brand never engages with them, doesn’t take part in the discussions

 

unibet.com

747,717 Likes | 658 Talking About This

Frequency: 1-2 posts a day

Type of Activity: sport moments, stats, memes and gifs; questions to the community about preferences, favorites etc.

Form of User Engagement: very few Likes, almost no comments – brand doesn’t manage to elicit engagement

Bottom Line: not trying very hard. Questions to the community tend to be very superficial (Will Liverpool win the EFL Cup? / Do you like Messi’s latest tattoo?)

 

paddypower.com

No Facebook page.

They have a profile page with two posts from April 2016, two posts from 2013 and one photo and one note from 2012.

 

betsson.com

No Facebook page.

 

betfair.com

120 Likes | 38 Talking About This

Frequency: daily posts

Type of Activity: promo codes, in English and Russian

Form of User Engagement: Betfair post a promo code, then uses two obviously fake profile accounts (Stefan Ivanov & Georgi Georgiev) to share it on various Facebook groups.

Bottom Line: Seriously?

 

ladbrokes.com

343,054 Likes | 4,588 Talking About This

Frequency: 5-10 posts a day

Type of Activity: mostly soccer moments, with scattered raffles and quizzes that allow the community a “chance to win” something; tons of Happy Birthdays to present and past footballers

Form of User Engagement: uneven, mostly likes, some comments of the ‘one-liner’ kind, no real interaction between the users or between users and brand

Bottom line: missed opportunity. When Ladbrokes “gets down to business” and talks bets, the community listens. Other times, just another soccer page. 

Here it is, the full list:

The post We Analyzed 111 Gambling Sites’ Facebook Activity Over Three Months. Here are Our Findings. appeared first on SlotSpinners.

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Incredible Muscle Vegas Photos

Incredible Muscle Vegas Photos

When you hear the word ‘nostalgia’ it immediately conjures up black and white images. There’s something about the good old days that resonates with monochrome photographs of more innocent times. It is a funny notion, since color images have been around for decades; the Kodacolor, the first color film, was introduced in 1942 and kicked into mass production for 35mm in 1958.

Maybe it’s the old Hollywood glamor… the images of cinema first generation of stars larger than life. Maybe it’s the elegant 50’s when folks were dressed up smartly every day. Maybe it’s the flair of an era that is gone.

Still, black and white images are nostalgic. Even if they were taken before we were even born, even if we aren’t familiar with the people and places photographed, the black and the white and all the greys in between touches us in a way a color photograph will never be able to.

What’s even better? Black and white images of the most colorful place. What is the most colorful place? Las Vegas. Glitzy, sparkly, neon-y – Vegas is a place defined in popular culture for its bright lights and splashy images.

That’s why seeing old black and white photos from Vegas is so striking. The glamor is still there – the well-dressed, beautiful people, the excitement in the air, the neon lights everywhere – and is even more apparent in black and white.

So here are some of our favorite vintage Las Vegas pictures of how it used to be before it transformed itself to a family vacation destination. You can feel the electricity in the air, the kind of electricity that can only exists in a place for grownups.

Old Las Vegas Strip Photo

The word that comes to mind – innocence. And elegance. This is as removed as possibly can from today’s noisy, over-the-top Strip. In this really great old picture of the Las Vegas Strip you can feel the calmness in the air, the sense of upscale entertainment.

The most striking thing about this picture is that the old Strip looks like a real place built by real people for real people. Today’s Strip, on the contrary, looks manufactured. It doesn’t feel like a real place – it is a made up, crazy fantasy for tourists to take selfies.

 

Old Las Vegas Photo of Street Level Casino

 It’s not the most incredible photograph, but something is remarkable here – the Eldorado Club, at the ground floor of the Apache hotel, is so approachable. It is right there, on the sidewalk, a walk-in haven.

These days, to get to a casino floor in Vegas, you’ll need to embark on quite the walk from the Strip. The casinos are now engulfed by monstrous resorts – not even hotels, resorts! – and are most definitely not visible from the street. There is something very comforting about being able to peek through the glass windows of a casino; ah, those were the days, the good ol’ days. Now the main comfort offered is the one from your couch when you’re playing on new online casino sites.

Now That’s a Ride! – Vintage Las Vegas at its Finest

This photograph of the Flamingo hotel says it all – tons of style, blue sky and green grass and the most awesome rides. This was actually a postcard advertising the Flamingo hotel.

A one-story hotel is just unimaginable in today’s Vegas, or anywhere else for that matter. Those were the times when there was no shortage of space in the Nevada desert, and less than 42.9 million people visited Vegas every year (the number of Vegas tourists in 2016.)

 

Sinatra Sure As Hell Did It His Way

There’s no one that symbolizes the glamor days of Las Vegas more than Frank Sinatra. And here, in this candid shot from 1955 taken at the Dunes hotel, blue-eyes is dreamy as always, almost nonchalant about the womanly hectic-ness surrounding him.

One can imagine Sinatra and the girls are posing for a shot to promote a show they took part it.

One thing raises a question in this picture – what’s the story with the kneeling guy on the left, what is this on his head? A wig? A Turban?

 

The Real Show Girls

If we’re already talking about Vegas shows, here’s a taste of the real thing. 1958, the Stardust Hotel, just a regular night at the club.

The elegance, the grandeur is unparalleled to today’s standards. With no special effects or tech wizardry,  these four elegantly dressed ladies are giving the folks below them a run for their money.

Classic Vegas.

A Swingers Moment

Here is Noel Coward, a British playwright who was a fixture of Vegas, performing nightly at the Desert Inn. The open-top car, the sign at the back, his pencil mustache – the epitome of Vegas in the 50’s, just before the city exploded into the mega town that has become.

Just a great shot, soaked with atmosphere.

 

The Wild, Wild West – A Real Picture of Las Vegas Casino

This isn’t Halloween, nor a cowboy-cowgirls theme party. This is 1935 – ! – and these folks are dressed in their everyday attire. The roulette though, is the same roulette.

Obviously, the color was added much later, as is obvious from the reddish glow on everyone’s cheeks.

This image is just a delight to look at. A world that’s long gone is right here before our eyes, in the most natural moment. Priceless!

Gangsta Pool

Now what can possibly be cooler than this? Playing roulette in the pool. Not by the poolside, inside the pool. And see the cocktail waitress at the back, arriving with a tray of fresh drinks in a white bikini; ah, the good life.

Even the fact that the dealer isn’t shaved-chest and buffed, but a regular-looking Joe from Montana speaks to the authenticity of the whole scene. It’s about enjoying life, as real as they get.

Roll the Dice, Tanya – Las Vegas Casino Photo

Unimaginable for today’s casinos, Tanya, a Siamese elephant and a performer at the Dunes Hotel and Casino, is taking a break from her busy schedule to join gamblers at the craps table.

It looks like Tanya is the one throwing the dice and the folks around her are watching attentively, hoping for the luck to strike.

The scene is so removed from what we are used to in today’s casinos, that it’s just breathtakingly awesome to imagine that this was the life in Vegas back then; so relaxed, so open-minded, so free. As now players turn to win real cash in online casinos from their living room couch.

The post Incredible Vintage Las Vegas Photos appeared first on SlotSpinners.

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The key reason why Communal Fruit machines Perform Better Versus Video Slots?

The key reason why Communal Fruit machines Perform Better Versus Video Slots?

In the past couple of years social slots have been growing quickly, getting closer to video slots. They’ve become a constantly growing business, getting bigger every year. The revenue of Playtika for the second quarter of 2015 was around $ 240 million and a Chinese consortium bought it for $ 4.4 billion.

This might look absurd, as videos slots need to be played with real money and social slots are always free. Still, these are the facts and they are backed by strong reasons. The difference is that companies that focus on social slots have implemented things that video slot providers aren’t even considering.

Today we will discuss the reasons behind this huge growth and how social slots are able to come closer to video slots each year.

 

The Gaming Experience of Social Internet Games Is Much Better

From the player’s perspective, video slots are fun, but there is real money involved and they take it as a very serious thing. On the other hand, social internet games like slots are considered to be all about the fun they provide when played. There are many questionnaires that support these claims, as well as player behavior.

You will never see a player getting mad about free slot machine games as they would about a video slots. People like playing fun social games online because they have fun and innovative graphics, animation, gamification elements, music, and sounds, all of which improve the overall gaming experience.

 

The RTP in Social Slots Can be Chosen by Players

Just to be clear, the most popular social slots have very difficult RTP on all of their slots. The RTP on them is never over 100% and, in most cases, it hardly reaches 97%. Still, social slots are games that aren’t designed to have a single shot. When looking at them as a whole, these games give their players free gambling money through daily bonuses, perks, gifts and even hourly bonuses.

Additionally, a lot of social slots have mechanics where players can change their bets and with them, change the RTP to their liking. This gives them more control and engages them to play for a longer time with smaller bets, or try to advance quickly with a lowered RTP.

 

More Research is Done with Social Slots

All companies that have social slots invest in research that gives them insights about player behavior. They collect valuable data from all of their many active players on an everyday basis. Additionally, they do A/B split testing for various factors including, graphics, game mathematics, marketing and pop-ups.

Some of the best social slot games rely on math models that were established with A/B tests, as they’ve been proven to improve income and player retention. They’ve also used similar tests to create economies that were able to improve monetization by over 50%.

On the other hand, video slot companies invest very little in research and most of them still make decisions based on their gut and feelings instead of using well-researched facts.

 

Free Online Social Games For Adults Adopt Gamification

Gamification has brought many things into online social games for adults. The worldwide popularity of slot machines is thanks to its inclusion of experience advancement, the ability to unlock new games, bonuses, gifting people, inviting people to play for rewards and so on. All of these gamification elements have greatly improved player retention and the number of new players.

On the other hand, video slots have remained closed and they didn’t utilize any gaming knowledge that was discovered and explored through gamification. They remained the same for a long period of time and no dramatic changes have been introduced. This is why their profits are dwindling and why most young players don’t find them appealing.

 

Social Slot Games Evolve Quickly

Companies that offer social slot games release a new social games almost every month. This is because they understand that new games will possibly attract new players and retain those that are starting to get bored with old online social media games. This flexibility and speed is owed to the fact that CEOs of such companies usually have one or two people working on new games, and they have the freedom to do as they wish.

With video slot companies, on the other hand, there is a whole bureaucratic process with many people involved and a lot of meetings and discussions, so a single new game could take months to get released. Additionally, it might be incoherent and offer a bad experience, as there are people involved in making it that shouldn’t have had a say in the first place.

 

Final Thoughts

Social slots are growing in every possible way and their methods for improvement and research have brought them where they are today. The fact that the video slot companies are lazy and don’t care about improving their user experience has put them in a difficult position. However, they can change and adopt many things that social slots have, but the question is: “Will they?”

The post Why Social Slots Perform Better Than Video Slots? appeared first on SlotSpinners.

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Will certainly employment Interview with a Facial hair a bet?

Will certainly employment Interview with a Facial hair a bet?

It might be hard to imagine, but even today there are jobs that don’t allow beards. Maybe “don’t allow” is a bit harsh, so let’s just say that in some professions and industries beards are frowned upon.

Why are we even talking about this, you might wonder. Tell me stories about casinos and the latest 3D slot games and leave me alone with beard discrimination at work.

Well, the reason we are talking about it is because dealers – in casinos, not the dealers in back allies – are one of those professions that don’t go hand-in-hand with facial hair.

So let’s first ponder the peculiar situation casino dealers are facing and then delve into the larger issue.

Why Casino Dealers aren’t Allowed to Have Beards?

 Casino dealers are supposed to exhume an air of trustworthiness. Casino operators want their guests to feel at ease, to have the feeling that they are in good hands; simply put, that no one is trying to con them. They already need to deal with the guests’ notion that the house always wins, so getting any further obstacles from guests minds out of the way is a high priority for them.

Another notion that’s floating is that men with beards have something to hide. This obviously has no base in reality, but pre-determined notions are real in the sense that folks actually believe in them. That’s why casino operators are wary of dealers with facial hair and visible tattoos.

The question that needs to be addressed is – do these notions still hold? Tattoos are as close to mainstream as chili-flavored ice cream. Beards are no longer a trend and hipsters have long gone lost their hold on elaborate facial hair.

Both beards and tattoos are just bodily accessories, like any kind of accessory, from sunglasses to hip flasks. So it’s definitely time for casinos to refresh their stands on what constitutes a presentable appearance for their dealers. And anyway, most patrons are mostly engaged by what they believe to be the best real money slots, the faceless, beardless machines that occupy 70-80% of the floor space in today’s casinos – true fact! So maybe easing up on old-school dress-code etiquettes will actually make players feel more at ease, than less.

Now let’s take a couple of steps back, to when the bearded man is looking for a job.

Beards and Job Interviews

So, assuming you have a beard, should you actually shave for job interview? Apparently, it all depends. If you’re aiming for a position in one of the whitest-collar industries, like law, finance and government, going in for a job interview with facial hair is taking a risk.

You don’t know who the interviewer will be and what his stands are on the issue of beards in the workplace. You could always shave prior to the job interview and if you get the job feel the waters for a few weeks. On the other hand, you can take the This Is Me approach and not shave. It is a calculated risk and totally yours to take.

Now of course if you’re looking for a job as a web designer, a bartender or an architect by all means – keep your beard! Facial hair can reflect your personality and thus job positions such as these welcomes facial hair as it shows a certain flare in your personality.

Beards in the Workplace

If you went with the This Is Me approach and gone to work with a beard then kudos to you! Now all you have to do is properly maintain it and always ensure it’s presentable. The beard community is relying on you to uphold a good reputation.

At this point beards can seem like extra effort but don’t become lazy and give up. With easy to use products like beard oil, you can have your beard looking flash and acceptable no matter the job description.

Be it clean-shaven, stubble, or a luscious thick beard. Whichever kind of beard you decide on – commit to it. There’s no room for in-between in the workplace. Unless of course, you’re in a position that welcomes your flare no matter what stage or shape your beard is in.

With more beards being seen in the workplace nowadays the opportunity to change the pre-determined notions against beards has arisen, so why not jump on the wagon and let that beard grow and help shape a better and more promising future for beards in the workplace.

 

 

 

The post Is Going to a Job Interview with a Beard a Gamble? appeared first on SlotSpinners.

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Stylish Using the net Contests for the money & Fame

Stylish Using the net Contests for the money & Fame

Have you ever thought about how you can casually win cash prizes online to earn some money on the side? You probably have, but you don’t actually realize how easy it truly can be. The Internet is a large place and there are a lot of different online competitions for money available.

We all have skills or a talent that might be able to get us some money. There are things that we do as hobbies that we may have never taken seriously, but over time, we became really good at them. So why keep these skills only as a hobby, if you can make a dollar or two on the side? There are plenty of daily online competitions available where you can exhibit your hobby/talent and win cash prizes online.

Today, we will talk about common online competitions with prizes that you can join and go into the chance to win cash money online or even get more opportunities to cash in your knowledge.

Win Cash Prizes Online in Poker Tournaments

A lot of people like playing poker and, although it is often frowned upon, poker is really just a game. So if you are passionate about this game and you have been playing it for a long time with your friends at home or online, maybe you should try out your skills by joining a poker tournament online.

If you like playing with money, you can find tournaments where it’s mandatory to deposit money and, if not, you can also play tournaments which are free and get your satisfaction by winning only. You can choose from various types of poker, different skill divisions, and many different types of tournaments.

If you are confident in your skills and you played poker before, try your luck to potentially win real cash prizes online. A lot of these tournaments don’t require high bet, but there are a lot of players involved, meaning that the prizes can be very big.

Daily Online Competitions For Photographers

If you like to take photos and this is your hobby, then I have great news for you! Online photo competitions are probably some of the most common competitions you can find. There are various online photo competitions to choose from so if you are in any particular photography niche, don’t be worried; you can find pretty much anything you like.

If you have lots of photos sitting on your drive that you’re not doing anything with, this is a great opportunity to enter an online contest to win money. It is also not uncommon to get valuable contacts, job offers, and maybe even turn your photography hobby into a career from these contests.

You never know what will happen, but the important thing is to try and join as many online photo competitions as possible and increase your chances of winning, and of course give your work more exposure. There is no risk, but there are many opportunities so don’t be that introvert photographer and try to show the world what you can do.

Online Logo Contests

If you are into design as a hobby, or you do this full time, you can use this skill to make an even bigger name for yourself and potentially win cash prizes online. There are various opportunities and, depending on the company listing the contest, the rules could be different.

In some contests, you can submit your previous work and compete with it, while other contests will give you tasks and assignments of designs that you need to do in a certain period of time. Still, don’t think that you can get something by ripping off someone’s work or simply submitting somebody else’s work. The checks are very strict and you could be ruined forever if they catch you.

Gaming Tournaments

If you are into video games and you became good at a certain game, and if you spend a lot of time playing multiplayer online games, chances are that there is a tournament for that game. Join a free online contest to win prizes and see how far you can go with a team or as a solo player.

In most cases, gaming tournaments are free but you need to qualify for the tournament as there is a lot of competition and only the best can enter. If it’s a smaller and less known game, you can get the opportunity more easily, but the prize will probably be lower.

This gives you the opportunity to become a pro gamer and make money by playing games! A dream that many of us had but weren’t’ able to achieve it. If not, you could potentially meet important people in the community and get involved in the gaming industry.

 Try your luck by entering an Internet competition as you have nothing to lose. Who knows, maybe you are better at something than you realize and you are wasting your talent by doing nothing with it? If you don’t try you will never know.

The post Cool Online Competitions for Money & Fame appeared first on SlotSpinners.

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Neat On the net Tournaments for the money & Fame

Neat On the net Tournaments for the money & Fame

Have you ever thought about how you can casually win cash prizes online to earn some money on the side? You probably have, but you don’t actually realize how easy it truly can be. The Internet is a large place and there are a lot of different online competitions for money available.

We all have skills or a talent that might be able to get us some money. There are things that we do as hobbies that we may have never taken seriously, but over time, we became really good at them. So why keep these skills only as a hobby, if you can make a dollar or two on the side? There are plenty of daily online competitions available where you can exhibit your hobby/talent and win cash prizes online.

Today, we will talk about common online competitions with prizes that you can join and go into the chance to win cash money online or even get more opportunities to cash in your knowledge.

Win Cash Prizes Online in Poker Tournaments

A lot of people like playing poker and, although it is often frowned upon, poker is really just a game. So if you are passionate about this game and you have been playing it for a long time with your friends at home or online, maybe you should try out your skills by joining a poker tournament online.

If you like playing with money, you can find tournaments where it’s mandatory to deposit money and, if not, you can also play tournaments which are free and get your satisfaction by winning only. You can choose from various types of poker, different skill divisions, and many different types of tournaments.

If you are confident in your skills and you played poker before, try your luck to potentially win cash prizes online. A lot of these tournaments don’t require high bet, but there are a lot of players involved, meaning that the prizes can be very big.

Daily Online Competitions For Photographers

If you like to take photos and this is your hobby, then I have great news for you! Online photo competitions are probably some of the most common competitions you can find. There are various online photo competitions to choose from so if you are in any particular photography niche, don’t be worried; you can find pretty much anything you like.

If you have lots of photos sitting on your drive that you’re not doing anything with, this is a great opportunity to enter an online contest to win money. It is also not uncommon to get valuable contacts, job offers, and maybe even turn your photography hobby into a career from these contests.

You never know what will happen, but the important thing is to try and join as many online photo competitions as possible and increase your chances of winning, and of course give your work more exposure. There is no risk, but there are many opportunities so don’t be that introvert photographer and try to show the world what you can do.

Online Logo Contests

If you are into design as a hobby, or you do this full time, you can use this skill to make an even bigger name for yourself and potentially win cash prizes online. There are various opportunities and, depending on the company listing the contest, the rules could be different.

In some contests, you can submit your previous work and compete with it, while other contests will give you tasks and assignments of designs that you need to do in a certain period of time. Still, don’t think that you can get something by ripping off someone’s work or simply submitting somebody else’s work. The checks are very strict and you could be ruined forever if they catch you.

Gaming Tournaments

If you are into video games and you became good at a certain game, and if you spend a lot of time playing multiplayer online games, chances are that there is a tournament for that game. Join a free online contest to win prizes and see how far you can go with a team or as a solo player.

In most cases, gaming tournaments are free but you need to qualify for the tournament as there is a lot of competition and only the best can enter. If it’s a smaller and less known game, you can get the opportunity more easily, but the prize will probably be lower.

This gives you the opportunity to become a pro gamer and make money by playing games! A dream that many of us had but weren’t’ able to achieve it. If not, you could potentially meet important people in the community and get involved in the gaming industry.

 Try your luck by entering an Internet competition as you have nothing to lose. Who knows, maybe you are better at something than you realize and you are wasting your talent by doing nothing with it? If you don’t try you will never know.

The post Cool Online Competitions for Money & Fame appeared first on SlotSpinners.

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Is Going to employment Meet with a Facial hair a chance?

It might be hard to imagine, but even today there are jobs that don’t allow beards. Maybe “don’t allow” is a bit harsh, so let’s just say that in some professions and industries beards are frowned upon.

Why are we even talking about this, you might wonder. Tell me stories about casinos and the latest 3D slot games and leave me alone with beard discrimination at work.

Well, the reason we are talking about it is because dealers – in casinos, not the dealers in back allies – are one of those professions that don’t go hand-in-hand with facial hair.

So let’s first ponder the peculiar situation casino dealers are facing and then delve into the larger issue.

Why Casino Dealers aren’t Allowed to Have Beards?

 Casino dealers are supposed to exhume an air of trustworthiness. Casino operators want their guests to feel at ease, to have the feeling that they are in good hands; simply put, that no one is trying to con them. They already need to deal with the guests’ notion that the house always wins, so getting any further obstacles from guests minds out of the way is a high priority for them.

Another notion that’s floating is that men with beards have something to hide. This obviously has no base in reality, but pre-determined notions are real in the sense that folks actually believe in them. That’s why casino operators are wary of dealers with facial hair and visible tattoos.

The question that needs to be addressed is – do these notions still hold? Tattoos are as close to mainstream as chili-flavored ice cream. Beards are no longer a trend and hipsters have long gone lost their hold on elaborate facial hair.

Both beards and tattoos are just bodily accessories, like any kind of accessory, from sunglasses to hip flasks. So it’s definitely time for casinos to refresh their stands on what constitutes a presentable appearance for their dealers. And anyway, most patrons are mostly engaged by what they believe to be the best real money slots, the faceless, beardless machines that occupy 70-80% of the floor space in today’s casinos – true fact! So maybe easing up on old-school dress-code etiquettes will actually make players feel more at ease, than less.

Now let’s take a couple of steps back, to when the bearded man is looking for a job.

Beards and Job Interviews

So, assuming you have a beard, should you actually shave for job interview? Apparently, it all depends. If you’re aiming for a position in one of the whitest-collar industries, like law, finance and government, going in for a job interview with facial hair is taking a risk.

You don’t know who the interviewer will be and what his stands are on the issue of beards in the workplace. You could always shave prior to the job interview and if you get the job feel the waters for a few weeks. On the other hand, you can take the This Is Me approach and not shave. It is a calculated risk and totally yours to take.

Now of course if you’re looking for a job as a web designer, a bartender or an architect by all means – keep your beard! Facial hair can reflect your personality and thus job positions such as these welcomes facial hair as it shows a certain flare in your personality.

Beards in the Workplace

If you went with the This Is Me approach and gone to work with a beard then kudos to you! Now all you have to do is properly maintain it and always ensure it’s presentable. The beard community is relying on you to uphold a good reputation.

At this point beards can seem like extra effort but don’t become lazy and give up. With easy to use products like beard oil, you can have your beard looking flash and acceptable no matter the job description.

Be it clean-shaven, stubble, or a luscious thick beard. Whichever kind of beard you decide on – commit to it. There’s no room for in-between in the workplace. Unless of course, you’re in a position that welcomes your flare no matter what stage or shape your beard is in.

With more beards being seen in the workplace nowadays the opportunity to change the pre-determined notions against beards has arisen, so why not jump on the wagon and let that beard grow and help shape a better and more promising future for beards in the workplace.

 

 

 

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